Discover, Debate, and Decide the Color of Tomorrow
In an increasingly monochromatic world, “The Future isn’t Black and White” is a talk that explores how color has been a silent but powerful force that has shaped and defined culture throughout the ages.
Color has always been used to not just signal influence and power but also affect everything from our consumer choices to our personal and cultural identity. The talk argues how today we are approaching a ‘fading vibrancy’ of everything from consumer goods to cars to clothing and the undeniable trend towards muted and dull color palettes in our everyday lives—and how the world around us seems to be losing its color.
The talk will delve into the profound influence of color on us personally and how it impacts our creativity, mood and overall quality of life. It will showcase the personal nature of color through G . F Smith’s own creative marketing over the last 60 years, through to the largest global color study and search for ‘The World’s Favourite Color’ by G . F Smith in 2017.
G . F Smith will finish their journey through color by launching a new color survey in NYC to discover the ‘Color of the Future’ — and why we urgently need a new perspective.
Presented by the School of Art, Media, and Technology at Parson's School of Design and our friends at AIGA NY.
Effective February 23, 2023, event guests and/or visitors to the New School are no longer required to provide proof of up-to-date vaccination or negative result from a PCR test and do not need to use the CLEAR app to present their vaccination status.
Wearing a mask is recommended but not required on campus.
New School students seeking accommodations should contact the Student Disability Services office at studentdisability@newschool.edu.
Event guests seeking accommodations may contact the event organizer by clicking the "Contact the Organizer" link at the bottom of this page.
Free to TNS students, staff, and faculty.
We are committed to keeping events accessible to all participants. Your ticket and donation supports AIGA NY and costs associated with events such as speaker honorariums, productions costs, and venue fees. If ticket cost is a barrier, please contact Stacey@aigany.org.
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