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MS SDM Capstone Symposium Spring 2025
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Day 1 - April 29th
Day 1 - April 29th
Day 2 — May 1st
Day 3 — May 6th
Day 4 — May 8th
Day 5 — May 9th
Day 6 — May 12th
April 
29
–
May 
13
, 
2025
MS SDM Capstone Symposium Spring 2025

The MS Strategic Design and Management program proudly celebrates the achievements of its 2025 Graduating Class at the MS SDM Capstone Symposium Spring 2025. We invite you to join students, faculty, alumni, and industry leaders for an evening of insightful project presentations, dynamic dialogue, and community celebration.

 

The MS Strategic Design and Management Capstone Symposium showcases the culminating work of graduating students in the Spring 2025 cohort. Held during the weeks of April 29th and May 13th, the Symposium features final capstone presentations developed through months of research, strategic exploration, and design-led problem-solving.

 

The MS SDM program, housed within the School of Design Strategies at Parsons, equips students with a unique blend of design methodologies, organizational strategy, and applied social research. The Capstone Symposium highlights how these tools come together in bold, forward-thinking proposals, demonstrating the critical and creative capacity of tomorrow’s strategic leaders.


Keep scrolling to see complete schedule

MS SDM Capstone Symposium Spring 2025 is presented by the MS Strategic Design and Management at Parsons School of Design Strategies.

By joining this online event, you will be prompted to accept Zoom Terms of Service. If the session is recorded, you acknowledge that by participating, your name, phone number, and profile picture might be visible to the public. You can customize your personal information when creating your Zoom account. The New School may use any recorded material from the event.

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Schedule

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Day 1 — APRIL 29, 2025

 

 

1:00 pm – 1:15 pm 


66 5th Avenue

Room N603


Section A - Faculty: Rhea Alexander

Neurosprints

Neurosprints is a strategic consulting service that applies neuroscience and psychology to brand strategy. Using its MACR framework (Motivation, Attraction, Connection, Retention), it helps brands uncover internal KPIs like emotion and neurotransmission to strengthen customer acquisition and retention. Through focused sprint workshops, Neurosprints builds neuro-informed strategies that align marketing and product experiences with human behavior, blending dopamine-driven excitement with serotonin-based trust to build both immediate engagement and long-term loyalty.


 

Presented by: Geena Grunert & Anupama Krishnan

 

Join the Zoom Link HERE : Section A - Rhea Alexander

 

 

1:15 pm – 1:30 pm 


66 5th Avenue

Room N603

 

Section A - Faculty: Rhea Alexander

High Tide

High Tide is a community-centered, phygital role-playing game designed to help neighborhoods like Red Hook, Brooklyn, build trust and resilience through immersive disaster preparedness. The project transforms traditional emergency drills into collaborative, location-based missions that use AR, storytelling, and neighborhood landmarks to engage players in realistic flood response scenarios.


Presented by: Sonima Katara & Vani Bhatnagar

 

Join the Zoom Link HERE : Section A - Rhea Alexander

 

 

7:15 PM – 7:35 PM


ONLINE

 

Section X1 - Faculty: Johann Verheem

YAP.

YAP is a web app streamlining designer-manufacturer communication with standardized tech packs, real-time updates, version control, and automated approvals. Unlike Techpacker, which focuses on tech pack creation, YAP enhances collaboration and AI-driven automation to minimize errors and speed up production. By boosting efficiency, transparency, and sustainability, YAP builds a more ethical, profitable, and resilient supply chain in Latin America.

 

Presented by: Anika Schutt

 

Join the Zoom Link HERE : Section X - Johann Verheem

 

7:45 PM – 8:05 PM


ONLINE

 

 

Section X1 - Faculty: Johann Verheem

Hushen

Hushen is a pocket-sized aroma diffuser designed to support emotional well-being through the power of scent and memory. Created for people who feel overwhelmed or disconnected, Hushen offers a discreet, press-activated escape — anchoring users to moments that bring comfort, nostalgia, and emotional grounding. Whether it's the scent of a childhood home or a vacation by the sea, each experience is personalized and intentionally embedded through daily rituals. More than just a wellness tool, Hushen invites users to step away, reset, and reconnect with the version of themselves that feels most at peace.

 

Presented by: Michelle Goldman, Yuchen Yu


Join the Zoom Link HERE : Section X - Johann Verheem

 

 

8:15 PM – 8:35 PM

 


ONLINE

 

 

Section X1 - Faculty: Johann Verheem

Voyelle

Voyelle is an online platform that connects English speaking patients from all over the world to high-quality, trustworthy cosmetic providers in South Korea. Using Voyelle, users can find clinics, book consultations, compare pricing, explore verified patient reviews and more. Most importantly, through the Voyelle Companion Service, patients have the option to book a companion that will accompany them virtually prior to treatment and on the ground as soon as they arrive. Voyelle gets rid of all uncertainty and anxiety around the process of traveling abroad for cosmetic treatment and offers clarity, transparency, and a high quality travel experience.


Presented by: Ananaya Singh, Peace Igele & Natoli Umer


Join the Zoom Link HERE : Section X - Johann Verheem

 


8:45 PM – 9:05 PM


ONLINE

 

 

Section X1 - Faculty: Johann Verheem

Swerve

Swerve is an online magazine platform at the intersection of fashion, digital media, and international student career development. Designed for F1 students in fashion-related fields, it combines a creative portfolio hub with real-time job boards and collaborative tools. Key features include a mentorship spotlight for portfolio feedback and industry guidance. Swerve addresses systemic barriers while transforming the job search into an inclusive, engaging, and efficient experience for emerging international talent.


Presented by: Xingyu Shen


Join the Zoom Link HERE : Section X - Johann Verheem

Schedule

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Day 2 — May 1, 2025

 

 

12:10 pm – 12:30 pm 


63 5th Avenue

Room UL102 - Starr foundation Hall

 

Section b - Faculty: Juanli Carrion

Ethical Transition Strategies

Ethical Transition Strategies is a structured approach for designers engaged in social or community-based projects who want to exit responsibly and ensure lasting impact. Transitions are often rushed or unclear, leaving communities or partners without the tools to sustain the work. This framework guides designers to plan thoughtful, people-centered transitions through clear phases and milestones. It emphasizes four dimensions of sustainability: leadership, financial, relational, and momentum. By supporting alignment and shared decision-making, it reframes transition as a vital part of the design process. Created for designers, leaders, and educators, it ensures work continues meaningfully beyond the designer’s involvement.

 

Presented by: Abbey Manliclic


Join the Zoom Link HERE : Section B - Juanli Carrion

 

 

12:40 pm – 1:00 pm 


63 5th Avenue

Room UL102 - Starr foundation Hall


 

 

Section b - Faculty: Juanli Carrion

Urban PlayLab

Urban PlayLab is a modular, gamified framework that embeds play into the design process itself, not just the outcomes. Intended for community co-design sessions, it transforms strategic design methods into simple, low-barrier games. Grounded in appreciative inquiry, the toolkit uses adaptable structures with tools like cards, boards, and drawing surfaces to spark reflection, imagination, and collaboration. By prioritizing playable processes, Urban PlayLab fosters deeper engagement, inclusive participation, and creative problem-solving. This playful approach helps teams and communities generate insights through curiosity and iteration. Ultimately, it supports more resilient, connected communities by making design more accessible, participatory, and fun.

 

Presented by: Xenia Jankovich & Poorna Devi Nambiar


Join the Zoom Link HERE : Section B - Juanli Carrion

 

 

1:10 pm – 1:30 pm 


63 5th Avenue

Room UL102 - Starr foundation Hall


 

Section b - Faculty: Juanli Carrion

Ease

A digital platform that helps international students in the US navigate housing and transition to a new life abroad, with ease. We focus on offering a personalised user experience that aligns with their needs through a clear, simple, and stress-free experience. Ease guides international students through every step — from preparing for financial planning and budgeting in advance to feeling settled in their new home. Our goal is to help international students feel empowered, informed, and welcomed from day one, because moving abroad should feel like an exciting new chapter, not a confusing process.

 

Presented by: Dave Remedios & Arunima Sinha

 
Join the Zoom Link HERE : Section B - Juanli Carrion

 

 

1:40 pm – 2:00 pm

 

63 5th Avenue

Room UL102 - Starr foundation Hall

 

Section b - Faculty: Juanli Carrion

Evolution lab

Evolution Lab empowers organizations with human-centered design rooted in biomimicry to grow financial and societal value in harmony. Inspired by nature, we bridge design thinking with actionable strategy, guiding growth like living systems do. Our three-stage methodology includes anchoring roots (internal growth), structuring the stem (resilience), and blooming, over and over (scalable impact). We customize strategic design, then educate, embed, and enable organizations to thrive—not just survive. We believe profit and purpose can align, creating a competitive edge. Serving public, private, and nonprofit sectors, Evolution Lab offers regenerative, scalable strategies that integrate innovation, impact, and organic growth into one living system.


Presented by: Eva Scarano & Camila Bravo


Join the Zoom Link HERE : Section B - Juanli Carrion

 

 

2:10 pm – 2:30 pm 

 
63 5th Avenue

Room UL102 - Starr foundation Hall

 

Section b - Faculty: Juanli Carrion

Cooperating Against Carbon

Cooperating Against Carbon (CAC) is an initiative designed to help small residential co-ops in New York City reduce their carbon emissions and meet Local Law 97 requirements. The project focuses on three pillars: building community connections through peer learning and building tours; amplifying voices by creating accessible resources and simplified tools; and advocating for policy changes to address electrical infrastructure barriers. CAC aims to bridge the gap between NYC's climate goals and the practical challenges facing small co-ops through collaborative learning, resource sharing, and community support, helping buildings transition to low-carbon operations while improving residents' quality of life.


Presented by: Jaime Stock

 
Join the Zoom Link HERE : Section B - Juanli Carrion

 

 

2:40 pm – 3:00 pm 


63 5th Avenue

Room UL102 - Starr foundation Hall

 

 

Section b - Faculty: Juanli Carrion

In the Loop

In the Loop is a trusted network of professionally-minded homes designed to support intentional mobility—for work, transition, or exploration. Hosted by remote professionals, accessed by those in motion.


Presentede by: Mrinal Jadhav, Mrunmayee Arjunwadkar & Ritika Suryawanshi


Join the Zoom Link HERE : Section B - Juanli Carrion

Schedule

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Day 3 — May 6, 2025

 

 

12:30 pm – 12:45 pm 

 

63 5th Avenue

Room UL102 - Starr foundation Hall

 

Section A - Faculty: RHEA ALEXANDER

GYLD

In response to fashion’s environmental crisis, GYLD creates immersive pop-up experiences that spotlight biomaterial innovation and connect designers, material pioneers, and consumers. Each activation becomes a living narrative—blending craft, storytelling, and experimentation. With installations, artist talks, and limited product drops, GYLD builds desire for sustainable alternatives to extractive fashion. Inspired by historic guilds, we foster community through collaboration, craftsmanship, and responsible design. Our lean, adaptive model is built to scale. With a bold visual identity and editorial voice, GYLD resonates with fashion-forward audiences, activating all the senses and inviting visitors into a tactile, emotional, and material dialogue with fashion’s future.

 

Presented by: Emma Kowalczyk & Nij Balar

 

Join the Zoom Link HERE : Section A - Rhea Alexander

 

 

12:50 pm – 1:10 pm 

 
63 5th Avenue

Room UL102 - Starr foundation Hall

 

 

Section A - Faculty: RHEA ALEXANDER

KINDSHIP

Kindship is a proactive planning tool designed to support Hispanic families in New York City at risk of separation. Through a tech-assisted platform, it helps families identify trusted caregivers, navigate difficult but necessary conversations, document plans, and share access in case of emergencies. We meet families where they are—at schools, community-based organizations, and in trusted spaces—and communicate in-language and in-culture to ensure clarity and respect. By making legal, logistical, and emotional preparation accessible and relevant, Kindship aims to preserve bonds, reduce child welfare involvement, prevent trauma, and empower families with agency over their futures.


 

Presented by: Carlos Salom, Tania Guiloff & Alejandra Gumuzio

 

Join the Zoom Link HERE : Section A - Rhea Alexander

 

 

1:15 pm – 1:45 pm 

 


63 5th Avenue

Room UL102 - Starr foundation Hall

 

 

Section A - Faculty: RHEA ALEXANDER

The Cove

"The Cove is India’s first wellness space designed to help individuals recover, reset, and restore their mind and body through expert-guided experiences. At its core is Contrast Water Therapy - leveraging sauna, ice baths, and breathwork - inspired by the science of hormesis and modern biohacking. These practices are proven to strengthen the body’s resilience, regulate the nervous system, and promote long-term vitality.

To make the experience fully immersive, The Cove integrates sound, scent, and tactile elements, creating a multi-sensory environment that fosters deep restoration. Built for high-performing individuals navigating fast-paced urban lives, The Cove is committed to supporting longevity and enhancing the quality of life through consistent, accessible recovery practices."

 

Presented by: Richa Jain &Nikhil Dhanwatey

 

Join the Zoom Link HERE : Section A - Rhea Alexander

 

 

1:50 pm – 2:05 pm 

 
63 5th Avenue

Room UL102 - Starr foundation Hall

 

 

 

Section A - Faculty: RHEA ALEXANDER

CareSync

CareSync is a personalised health assistant designed to streamline care coordination and daily life management for individuals with Mild Cognitive Impairment (MCI) and their caregivers. Through smart reminders, voice-assisted support, and seamless caregiver collaboration, CareSync empowers users to foster independence while reducing caregiver burden.

Mild Cognitive Impairment (MCI) is a condition characterised by changes in cognitive functioning beyond those expected for a person’s age, but which are not severe enough to be described as dementia. Healthcare services for individuals with MCI are currently fragmented, often prioritising immediate needs like medication reminders rather than fostering long-term independence. As a result, caregivers must rely on disconnected tools—notes, phone calls, and multiple apps—to manage daily care, often leading to missed medications, forgotten appointments, and added stress. While existing solutions provide basic scheduling, they fail to bridge the communication gap, affecting both patient care and caregiver well-being.

 

Presented by: Manasi Sambhus

 

Join the Zoom Link HERE : Section A - Rhea Alexander

 

 

2:10 pm – 2:25 pm 

 

63 5th Avenue

Room UL102 - Starr foundation Hall

 

 

 

 

Section A - Faculty: RHEA ALEXANDER

Roots

Roots is a play-based social impact tool designed to support multilingual K–12 students and their families through storytelling, emotional expression, and co-play. Rooted in the belief that play is a universal language, it fosters self-advocacy, connection, and belonging through a thoughtfully designed card deck and interactive prompts.


Co-designed with families and experts, Roots centers emotional wellbeing, social-emotional learning, and cultural inclusion. It empowers children and caregivers to explore emotions, express themselves across and beyond languages, and build stronger relationships, playfully and meaningfully.


Presented by: Armagan Birsel & Cagla Yildirim

 

Join the Zoom Link HERE : Section A - Rhea Alexander

 


7:15 PM – 7:35 PM

 
ONLINE

 

 

Section X1 - Faculty: Johann Verheem

RE:GO

Re:GO is an everyday running shoe brand designed for Master Runners—those over 40 who prioritize safety, stability, and comfort over raw performance. At the heart of Re:GO is our patent-pending Re:Gradient Sole™, that offers the right balance of cushioning and control—especially for runners with overpronation or stride patterns that need extra support. Built for runners who keep showing up, our shoes are designed with care to help you feel like yourself—strong, steady, and supported, mile after mile.

 

Presented by: Karina Garza, Esha Rao & Angie Sun

 

Join the Zoom Link HERE : Section X - Johann Verheem

 

7:45 PM – 8:05 PM

 
ONLINE

 

 

 

Section X1 - Faculty: Johann Verheem

CityLens

CityLens is a digital sense-making tool for urban management that helps users identify opportunities in building retrofits and sustainable transitions by providing an aggregated view of available data collected from various sources. The tool will enable decision-makers in deploying resources where they are needed, and help gain a better understanding of conditions of the city's built infrastructure.


Presented by: Anis Amir


Join the Zoom Link HERE : Section X - Johann Verheem

 

8:15 PM – 8:35 PM

 
ONLINE

 

Section X1 - Faculty: Johann Verheem 

Sustaina360

Sustaina360 is a B2E (Business-to-Employee) mobile app designed to help companies foster sustainability engagement among employees and partners, supported by powerful dashboard and community features.


We believe sustainability starts with every employee. By implementing Sustaina360, companies can embed sustainability into their organizational culture, making it a valuable asset in driving meaningful change from within.


Presented by: Diane Lee


Join the Zoom Link HERE : Section X - Johann Verheem

 

8:45 PM – 9:05 PM

 
ONLINE

  

 

Section X1 - Faculty: Johann Verheem

Rooted

Rooted reimagines the everyday tote as a platform for sustainability, creativity, and connection. Each bag is made from biodegradable jute and features artwork by student artists selected through curated contests. A QR code inside links to the artist’s story, creating an emotional connection between creator and user. This bond encourages people to keep and reuse the bag, extending its lifecycle and reducing waste. While the model begins in academic institutions, Rooted has the potential to scale, offering a replicable system that blends storytelling, circular design, and visual appeal into a product people are proud to carry.

 

Presented by: Giordana Cue, Marion Sadavoy, Anweeta Pandit


Join the Zoom Link HERE : Section X - Johann Verheem

Schedule

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Day 4 — May 8, 2025

 

 

12:10 pm – 12:30 pm 

 

63 5th Avenue

Room UL102 - Starr foundation Hall

 

Section B - Faculty: Juanli carrion

Abridge

Abridge responds to a quiet but common tension: the growing emotional distance between students and their parents. As young adults gain independence, staying in touch often becomes irregular—not from lack of love, but due to time, guilt, or overwhelm. Meanwhile, parents wait for small signs of connection. Abridge reimagines how families stay emotionally present without constant conversation. Using research, stakeholder input, and generative design, we explored subtle intergenerational communication.


The result is a concept built on small digital gestures and ambient presence—light yet meaningful interventions that reduce effort and pressure, helping families feel close, even when physically apart.

 

Presented by: Vani Jayasankar

 

 Join the Zoom Link HERE : Section B - Juanli Carrion 

 

 

12:40 pm – 1:00 pm 

 
63 5th Avenue

Room UL102 - Starr foundation Hall

 

 

Section B - Faculty: Juanli carrion

Unloop

In today’s digital age, people often turn to screens when feeling bored, lonely, or uncertain. But instead of relief, digital spaces can amplify these emotions—leaving users feeling more disconnected, overstimulated, and emotionally drained. Time slips away, attention fragments, and meaningful connections weaken. Unloop offers a mindful alternative to these patterns by introducing analog toolkits designed to meet emotional needs offline. Through self-reflection, tangible interaction, and intentional engagement, Unloop helps individuals build healthier habits and emotional resilience. By replacing reactive scrolling with conscious moments, Unloop empowers people to reclaim agency and navigate life with more clarity, presence, and balance.

 

Presented by: Maria Kupriyanova & Tomo Morikawa

 

Join the Zoom Link HERE : Section B - Juanli Carrion

 

 

1:10 pm – 1:30 pm 

 
63 5th Avenue

Room UL102 - Starr foundation Hall

 

 

 

Section B - Faculty: Juanli carrion

Elevate

Mind & Body in Sync is a phygital experience designed to support young people’s mental well-being through small, sustainable daily actions. Based on the idea that mental wellness—like physical fitness—requires regular practice, ELEVATE offers a calm, non-judgmental space for self-check-ins, micro-breaks, and emotional growth. With short videos, breathing exercises, and reflection prompts, users build self-awareness at their own pace. Targeted at Gen Z and young Millennials facing burnout and digital fatigue, ELEVATE avoids overwhelming routines and instead promotes gentle habit-building. Social features like group challenges and story-sharing foster connection, blending design and tech to help users stay grounded and present.


Presented by: Minji An  

 

Join the Zoom Link HERE : Section B - Juanli Carrion

 

1:40 pm – 2:00 pm 

 
63 5th Avenue

Room UL102 - Starr foundation Hall

 

 

 

 

Section B - Faculty: Juanli carrion

Clairo

Clairo is an AI-powered audit toolkit designed for small startups to build ethical, transparent, and bias-aware hiring practices from the ground up. It guides early-stage teams through a structured hiring flow — from creating inclusive job descriptions to flagging potential algorithmic biases in decision-making. Clairo acts as a co-pilot for founders and hiring leads, combining actionable insights with a clear, human-centered interface. By integrating fairness into the core of recruitment, Clairo helps startups scale responsibly while making hiring processes more accountable, equitable, and insight-driven — because the future of work should be built on trust, not bias.


Presented by: Muskan Gupta


Join the Zoom Link HERE : Section B - Juanli Carrion

 

2:00 pm – 2:30 pm 

 
63 5th Avenue

Room UL104

 

Section D - Faculty: Michele kahane 

Jdara

Jdara creates high quality, meaningful jewelry that resonates with consumers on a deeper emotional level, offering pieces that tell a story beyond adornment.


Presented by: Jo Sabavala

 

Join the Zoom Link HERE : Section D - Michele Kahane

 

 

2:30 pm – 3:00 pm 

 
63 5th Avenue

Room UL104

 

 

Section D - Faculty: Michele kahane 

Re:GO

Re:GO is an everyday running shoe brand designed for Master Runners—those over 40 who prioritize safety, stability, and comfort over raw performance. At the heart of Re:GO is our patent-pending Re:Gradient Sole™, that offers the right balance of cushioning and control—especially for runners with overpronation or stride patterns that need extra support. Built for runners who keep showing up, our shoes are designed with care to help you feel like yourself—strong, steady, and supported, mile after mile.


Presented by: Karina Garza Cano, Esha Rao & Angie Sun

 

Join the Zoom Link HERE : Section D - Michele Kahane

 

 

3:40 pm – 4:10 pm 

 
63 5th Avenue

Room UL104

 

 

 

Section D - Faculty: Michele kahane

BRAND NAUTICA

BRAND NAUTICA is a new strategic consultancy guiding luxury fashion leaders in making legacy-defining decisions grounded in historical insight, evolving industry dynamics and bold foresight. Built on the metaphor of a luxury brand as a royal ship navigating turbulent waters, BRAND NAUTICA deciphers the fundamental forces shaping luxury —aspiration, culture, craftsmanship, exclusivity and loyalty. Going beyond trends analysis and standardized consulting solutions, we take a deeper look at how brands can strengthen their identity and foster authentic engagement.


Presented by: Mini Mrinalini, Selena Ke & Alexandra Marechalle


Join the Zoom Link HERE : Section D - Michele Kahane

 

4:50 pm – 5:10 pm 

 
63 5th Avenue

Room UL104

 

 

 

 

Section E - Faculty: PUTRI TRISULO 

Neurosprints

Neurosprints is a strategic consulting service that applies neuroscience and psychology to brand strategy. Using its MACR framework (Motivation, Attraction, Connection, Retention), it helps brands uncover internal KPIs like emotion and neurotransmission to strengthen customer acquisition and retention. Through focused sprint workshops, Neurosprints builds neuro-informed strategies that align marketing and product experiences with human behavior, blending dopamine-driven excitement with serotonin-based trust to build both immediate engagement and long-term loyalty.


Presented by: Anupama Krishnan & Geena Grunert


Join the Zoom Link HERE : Section E - Putri Trisulo

 

 

5:15 pm – 5:35 pm 

 
63 5th Avenue

Room UL104

Section E - Faculty: PUTRI TRISULO

Health A+

In response to Taiwan’s aging society, Health A+ (Health Across) is a proactive family healthcare platform designed to transform how families manage their health. By shifting the mindset from reactive care to prevention, Health A+ integrates health index tracking, doctor matching, and insurer-backed incentives into a shared, intuitive experience for two generations. With a "Healthy is Wealthy" philosophy, Health A+ empowers families to invest in their well-being as a daily habit, reducing long-term costs and fostering a culture of wellness.


Presented by: Grey Kao

 

Join the Zoom Link HERE : Section E - Putri Trisulo

 

 

5:40 pm – 6:00 pm 

 
63 5th Avenue

Room UL104

 

Section E - Faculty: PUTRI TRISULO

Inter+woven

Inter+Woven is a civic‑tech platform that creates new spaces for personal reflection and collective action. Users choose a public‑interest topic—environmental justice, housing, immigration, and more—answer brief location‑based prompts, and receive a dynamic “civic map” that visualizes their connection to the issue. The map immediately unlocks nearby events, volunteer opportunities, petitions, and deeper learning resources, all tailored to the user’s location and interests. Progress across multiple topics is saved in a consolidated Civic Map, revealing intersectional pathways for involvement. For organizers, this tool provides real‑time attendance analytics and event upload functionality, thus creating a sustainable feedback loop between community hosts and the Gen Z audiences they aim to engage.

 

Presented by: Nsisong Udosen

 

Join the Zoom Link HERE : Section E - Putri Trisulo

 

 

6:05 pm – 6:25 pm 

 
63 5th Avenue

Room UL104

 

Section E - Faculty: PUTRI TRISULO

Stir-Fri

Stir-Fri transforms grocery shopping into a fun, time-saving, and stress-free experience. The platform empowers busy urban shoppers to make intentional food choices that save money, reduce waste, and bring joy to the kitchen.
By combining personalized habit-building, gentle behavioral nudges, and vibrant community support, Stir-Fri makes mindful grocery shopping effortless. Users discover the satisfaction of spending wisely while creating less waste—all without adding complexity to their busy lives.
Stir-Fri isn't just about what people buy; it's about revolutionizing how they purchase, prepare, and share food. Stir-Fri helps members rediscover the pleasure of purposeful shopping that benefits their wallets, well-being, and the planet.

 

Presented by: Angel Luo, Anoushka Somani & Isa Meriales

 

Join the Zoom Link HERE : Section E - Putri Trisulo

 

 

6:30 pm – 6:50 pm 

 
63 5th Avenue

Room UL104

 

Section E - Faculty: PUTRI TRISULO

Crew Culture

"Crew Culture is an NYC-based consultancy that connects streetwear brands with the communities shaping the culture. Through our workshops, activations, and insights, we help brands build authentic, lasting relationships with creators and fans. Our goal is to bring selected communities in direct communication with decision-makers from streetwear brands, leading to the exchange of ideas that will have meaningful social impact, while nurturing the next generation of streetwear enthusiasts.

 

Presented by: Ashthon Duncan & Matteo Salomoni

 

Join the Zoom Link HERE : Section E - Putri Trisulo

Schedule

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Day 5 — May 9, 2025

 


10:15 Am – 10:45 Am 

 
6 East 16th Street

Room D1103 - Wolff Conference room 

 

 

 

Section D - Faculty: Michele Kahane 

Align

Align is a collaborative platform that streamlines insight & data curation and empowers cross functional teams to communicate insights effectively, transforming data to stories and insights into actions.


Presented by: Utsav Vekariya

 

Join the Zoom Link HERE : Section D - Michele Kahane

 


10:45 Am – 11:15 Am 

 
6 East 16th Street

Room D1103 - Wolff Conference room 

 

 

 

 

Section D - Faculty: Michele Kahane

Trebirth

Trebirth is an AgriTech project, working on stem borer pest detection for grape farmers. Stem borer pests are cruptic, wherein they enter the stem of the crop/ tree and create a tunneling damage, and by the time the farmers come to know about the infestation, almost 60% of the trees are damaged, the stage where the trees dry up and eventually the farmers have to cut them down. We are trying to help farmers know about the infestation early on, and also help them prevent from any future infestation.


Presented by: Maitre Dehdia

 
Join the Zoom Link HERE : Section D - Michele Kahane


11:25 Am – 11:55 Am 

 
6 East 16th Street

Room D1103 - Wolff Conference room 

 

 

 

 

Section D - Faculty: Michele Kahane

Inner Alchemy

Inner Alchemy is a Social-emotional learning services enterprise, dedicated to providing holistic education for children aged 8-14, recognizing that each child has unique circumstances and a distinct "language" of understanding. Education in India focuses mostly on academics, overlooking the crucial development of social-emotional skills. Inner Alchemy bridge this gap by delivering immersive, experiential learning journeys that empower children to understand themselves, build strong relationships, and navigate life's challenges with confidence.


Presented by: Oshin Vijayraj

 
Join the Zoom Link HERE : Section D - Michele Kahane

 

11:55 Am – 12:25 Pm 

 
6 East 16th Street

Room D1103 - Wolff Conference room 

 

 

 

 

Section D - Faculty: Michele Kahane

UnFrame

Unframe is an art engagement platform that reimagines museum visits as inclusive, participatory, and dynamic experiences. Moving beyond static, passive viewing, Unframe invites users to engage with art through conversation, community, and playful interaction. By demystifying interpretation and using accessible technology, it empowers a new generation to form personal, meaningful connections with artworks. With Unframe, museums evolve into living spaces for dialogue and diverse perspectives—keeping art relevant, alive, and shared for generations to come.


Presented by: Annette Guerra-Armendariz, Mrunmayee Ashok Dharam & Deeksha Garahalli Manjunath


Join the Zoom Link HERE : Section D - Michele Kahane

 12:25 Pm – 12:55 Pm 

 
6 East 16th Street

Room D1103 - Wolff Conference room 

 

 

 

 

Section E - Faculty: PUTRI TRISULo 

FocalP

FocalP is built on a mission to transform sustainability in takeout food packaging—by design, not default. Rooted in circular economy principles and waste-reduction strategies, FocalP empowers food businesses to make smarter, greener packaging decisions that align with both operational needs and environmental goals.

Designed for cost-conscious, impact-driven restaurants, cafes, and food brands, the platform uses AI to match users with the most cost-effective, performance-aligned packaging options from verified suppliers. No more overbuying, confusing specs, or settling for generic solutions.


Presented by: Tik Kulrattanrak


Join the Zoom Link HERE : Section E - Putri Trisulo

 12:55 Pm – 01:25 Pm 

 
6 East 16th Street

Room D1103 - Wolff Conference room 

 

 

 

 

 

Section E - Faculty: PUTRI TRISULO

BridgeAn M&A

BridgeAn M&A is an AI-driven deal sourcing platform that helps M&A advisors streamline the sourcing process, reduce mismatched outreach, and improve deal qualities. By leveraging intelligent matching algorithm, comprehensive matching analysis, and transparent AI insights, the BridgeAn empowers M&A advisors to make faster, data-informed decisions. It also enhances collaboration with investors by providing curated matches backed by strategic rationale. Designed for scalability and trust, the system aims to replace manual workflows with adaptive, user-centric tools—ultimately increasing deal sourcing efficiency and stakeholder confidence across the M&A lifecycle.

 
Presented by: Sharon Shen


Join the Zoom Link HERE : Section E - Putri Trisulo

 01:25 Pm – 01:55 Pm 

 
6 East 16th Street

Room D1103 - Wolff Conference room 

  

 

 

Section D - Faculty: Michele Kahane

ZAE

Mainstream fashion reduces cultural identity to trends, stripping away authenticity. ZAE preserves it by transforming original Pakistani artwork into wearable stories, collaborating with local artists who are mostly women, and using innovative sublimation printing to embed heritage and meaning into every piece.


Presented by: Alizeh Khan


Join the Zoom Link HERE : Section D - Michele Kahane

Schedule

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Day 6 — May 12, 2025


03:30pM - 03:50pm


63 5th Avenue

Room UL104

 

Section C - Faculty: Koray Caliskan

Green Frame: Redefining Sustainability in Film

Green Frame is a U.S.-based sustainability certification for the film and media industry, helping productions track, reduce, and report carbon emissions from pre-production to distribution. Supported by a digital platform, it offers tools like carbon tracking, sustainability guidelines, and a scoring model. With tiered certification, promotional badges, and potential tax benefits, Green Frame promotes environmental accountability and cultural change—positioning sustainable filmmaking as both industry standard and visible commitment through policy, festivals, and public engagement.

 

Presented by: Chloé de Montgolfier

 

Join the Zoom Link HERE : Section C - Koray Caliskan


03:55pm - 04:15pm


63 5th Avenue

Room UL104

 

 

Section C - Faculty: Koray Caliskan

Ugly Catering

Ugly Catering is a sustainability-focused catering initiative that explores the intersection of food, design, and environmental impact. The project seeks to challenge conventional perceptions of beauty and waste in the food system by transforming cosmetically imperfect produce, often discarded despite being edible, into high-quality, visually compelling culinary experiences.
By integrating elements of food styling, design, and storytelling, Ugly Catering aims to promote sustainable consumption practices and create behavioral change through hand-ons experience. The project emphasizes the value of surplus and “ugly” ingredients, demonstrating their potential to contribute to gourmet, aesthetically-driven dining experiences without compromising taste or quality.
This work contributes to broader conversations around food waste, sustainability, and cultural attitudes toward consumption and appearance, while also proposing an alternative model for eco-conscious food services that engage both the senses and the conscience.

 

Presented by: Pattra Sikkamann

 

Join the Zoom Link HERE : Section C - Koray Caliskan

 

04:20pm - 04:40pm

 
63 5th Avenue

Room UL104

 

 

Section C - Faculty: Koray Caliskan

Intent.io

Intent is a mindful note-taking app that helps users make sense of their inner world. More than just storing thoughts, it encourages reflection, revealing patterns and personal insights over time. Designed for creatives, deep thinkers, and anyone seeking clarity, Intent organizes scattered ideas into meaningful connections. It’s a thinking companion that supports intentional living—guiding users from overwhelm to focus, and helping align daily decisions with deeper values and direction.


Presented by: Quentin Renaud

 

Join the Zoom Link HERE : Section C - Koray Caliskan


04:45pm - 05:05pm

 
63 5th Avenue

Room UL104

 

 

Section C - Faculty: Koray Caliskan

CIRCLES

CIRCLES is a community-driven housing platform designed to make finding a home easier, safer, and more affordable by leveraging pre-existing networks. By connecting users to housing opportunities within their extended circles, CIRCLES ensures a more secure and reliable experience. At its core, CIRCLES fosters trust and connection. Instead of sifting through anonymous listings, users can browse housing offers from friends or mutual connections, creating a safer and more transparent process. Whether searching for a summer sublet, a third roommate, or someone to take over a lease, CIRCLES streamlines the process. Beyond traditional listings, CIRCLES introduces a barter system, allowing users to swap apartments for weekend getaways, offer pet sitting in exchange for lower rent, or find a trusted subletter willing to help out. For students, institution-based circles provide built-in support, helping them take over leases from graduating peers or connect with future roommates as they transition out of dorms. CIRCLES is more than a housing platform—it is a trusted network that turns finding a home into a collaborative and community-driven experience.


Presented by: Flore Kugel 

 

Join the Zoom Link HERE : Section C - Koray Caliskan


05:10pm - 05:30pm


63 5th Avenue

Room UL104

 

 

Section C - Faculty: Koray Caliskan

PolicyPilot: Bridging Regulatory Literacy in Textile EPR

PolicyPilot is a digital platform helping fashion professionals navigate textile waste regulations. With global Extended Producer Responsibility (EPR) laws on the rise, many in the industry lack clarity on compliance. PolicyPilot simplifies this through three tools: a Policy Interpreter for accessible summaries, a Companion for implementation workflows, and a Resource Page for connections. Founded by Sofie Johansson, it empowers brands to meet regulations, reduce waste, and see policy as a strategic opportunity.


Presented by: Sofie Johansson

 

Join the Zoom Link HERE : Section C - Koray Caliskan

 


05:35pm - 05:55pm


63 5th Avenue

Room UL104

 

 

Section C - Faculty: Koray Caliskan 

Ledger - C2B Data

C2B Data is a consumer-first data management platform that puts individuals in control of how their personal information is used, shared, and valued. In today’s digital economy, data is one of the most valuable assets—but users rarely benefit from the data they generate. C2B Data flips that model by allowing users to manage their data permissions, view past data transactions, and choose who can access their information.

The platform offers transparency into how data is collected and shared, while enabling users to take meaningful actions—like pausing sharing, deleting data, or customizing the types of data they allow access to. Users can also explore value-based offers from brands and increase their data’s value through simple engagements such as surveys or preference settings. Whether it’s cash, discounts, or social impact rewards, users decide how and when they want to exchange their data.


Presented by: Nick Lyons & Nirkhunan Kuppuram


Join the Zoom Link HERE : Section C - Koray Caliskan

06:00pm - 06:20 pm 

 
63 5th Avenue

Room UL104

 

Section C - Faculty: Koray Caliskan

ShareEase - Share cost, not comfort

ShareEase is a mobile-first platform that helps users find trusted, like-minded people to share the cost of everyday services—from rent and rides to streaming subscriptions and gym memberships. Designed for students, solo dwellers, and young professionals, ShareEase uses accurate filtered matching, identity verification, custom agreements, and automated payments to simplify safe cost-sharing with strangers. Whether you’re offering a service you already use or looking to join one, ShareEase turns financial responsibility into a collaborative, affordable experience. It’s cost-sharing that’s intentional, secure, and built for real life.


Presented by: Zeel Shukla 


 Join the Zoom Link HERE : Section C - Koray Caliskan

06:20pm - 06:40 pm 

 
63 5th Avenue

Room UL104

 

 

Section C - Faculty: Koray Caliskan

Creator Connect

Creator Connect is a professional platform that helps creators and brands build stronger partnerships through personalized matchmaking. It offers tools for networking, portfolio showcasing, clear communication, and resource sharing to streamline collaboration. By focusing on better alignment between creators and brands, Creator Connect aims to reduce friction, foster creativity, and empower smaller creators to grow and thrive.


Presented by: Rose Sangaphunchai 

 
Join the Zoom Link HERE : Section C - Koray Caliskan

06:40pm - 07:00 pm 

 
63 5th Avenue

Room UL104

 

 

 

Section C - Faculty: Koray Caliskan

Haven

Not Everything Should Be in the Cloud: Rethinking AI for Private Thought

 

Presented by: Aaron Barboza 

 

 Join the Zoom Link HERE : Section C - Koray Caliskan 

Spark 2024

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SPARK 2025

This event is part of a university-wide initiative celebrating the research and creative work that unite our community—and set us apart.


Visit the Spark hub to see all Spark-related events.



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Multi-Navigation

The MS Strategic Design and Management program proudly celebrates the achievements of its 2025 Graduating Class at the MS SDM Capstone Symposium Spring 2025. We invite you to join students, faculty, alumni, and industry leaders for an evening of insightful project presentations, dynamic dialogue, and community celebration.

 

The MS Strategic Design and Management Capstone Symposium showcases the culminating work of graduating students in the Spring 2025 cohort. Held during the weeks of April 29th and May 13th, the Symposium features final capstone presentations developed through months of research, strategic exploration, and design-led problem-solving.

 

The MS SDM program, housed within the School of Design Strategies at Parsons, equips students with a unique blend of design methodologies, organizational strategy, and applied social research. The Capstone Symposium highlights how these tools come together in bold, forward-thinking proposals, demonstrating the critical and creative capacity of tomorrow’s strategic leaders.


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Additional Details 

Tune in later to see student projects and more updated on this page.

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Sessions Schedule

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Day 1 — [Month] [Day]

Series/center/festival/prize title

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Frequently Asked Questions

Question

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Question

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Question

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Video

iFrame (Livestream/Google Drive Video)

category

Video Title

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Venue

Getting Here

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Sponsors

Sponsor's Name

sponsor's website

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Sponsor's Name

sponsor's website

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Sponsor's Name

sponsor's website

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Sponsors

Image Gallery

Public Programs

Committed to amplifying diverse voices, The New School offers more than a thousand public programs and events each year, providing fresh perspectives and unique learning opportunities. These lectures, exhibitions, concerts, and performances feature prominent and emerging artists, activists, and thought leaders.

 

To receive updates about public programs and events at The New School, subscribe to our mailing list. Visit our Livestream and YouTube channels to watch select events live and recorded.

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Speaker Name

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Speaker Name

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Speaker Name

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Speaker Name

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