CLICK HERE TO WATCH THE LIVESTREAM - OCTOBER 28: 6-8PM
The everyday magic spell that politicians cast using mass and social media is what Julia Sonnevend, NSSR Associate Professor of Sociology and Communications, calls “charm.”
In her engaging and enlightening new book, Charm: How Magnetic Personalities Shape Global Politics (Princeton University Press, August 2024), Sonnevend explores charm (and the related “charm offensive”) as a keyword of contemporary global politics. Successful political leaders deploy this form of personal magnetism—which relies on proximity to political tribes and manifests across a variety of media platforms—to appear authentic and accessible in their quest for power.
Sonnevend will discuss her book in a conversation with Natalia Mehlman Petrzela, Associate Professor of History at The New School, followed by a Q&A.
The etymology of "charm" is song and incantation, creating a deep relationship between charm and music. Live music by New School Jazz musicians will be weaved throughout this special event, including a performance of Charms of the Night Sky, written by New School Jazz faculty member Dave Douglas.
The evening will culminate with live music, a book signing, and a reception co-hosted by the Tulipán Foundation.
Refreshments and pastries will be served. Reception generously co-hosted by the Tulipán Foundation.
A sampling of Julia & "CHARM" in the media:
About Julia Sonnevend
Julia Sonnevend is Associate Professor of Sociology and Communications at The New School for Social Research in New York. She is a sociologist of culture and media, focusing on the events, icons, symbols and charismatic personalities of public life. Sonnevend is the author of Charm: How Magnetic Personalities Shape Global Politics (Princeton University Press), Stories Without Borders: The Berlin Wall and the Making of a Global Iconic Event (Oxford University Press), and co-editor of Education and Social Media: Toward a Digital Future (MIT Press). Her work has been published in interdisciplinary peer-reviewed journals including New Media & Society; Information, Communication & Society; International Journal of Press/Politics; Media, Culture & Society and the American Journal of Cultural Sociology. Her work has been featured in a wide range of media outlets, including Time magazine, NPR , BBC Newshour, and Review of Democracy. Sonnevend received her PhD in Communications from Columbia University, her Master of Laws degree from Yale Law School, and her Juris Doctorate and Master of Arts degrees in German Studies and Aesthetics from Eötvös Loránd University Budapest.
Julia grew up in Budapest, Hungary.
For additional events focused on the election and the important issues at stake, visit the 2024 Presidential Elections: Events and Information Hub.
Presented by the College of Performing Arts and the Sociology department at The New School for Social Research, with support from the Tulipán Foundation.
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