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ONLINE | Industry Experts Panel: Digital Marketing

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Thursday
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September 
19
, 
2019
, 
7:00PM
 to 
10:00PM
 (
EDT
)
ONLINE | Industry Experts Panel: Digital Marketing

Marketing: building a brand, brand awareness, and a loyal customer base is more important than ever. From native advertising, social media marketing to search engine optimization and even display ads, Digital Marketing is a part of our everyday experience. Yet, the digital world has changed the way we engage with and think about marketing forever. It is a crucial part of a business strategy. But, how can we to thrive in this environment? What are the obstacles? How can we succeed?  What are the best practices?  

 

Do you aspire to have a successful career in digital marketing? Do you want to be known as an expert in this space? If so, you don’t want not to miss this panel from the Media Management Graduate Program, “Industry Experts: Digital Marketing.” Learn from TNS Media Management alumni and explore the world of Digital Marketing in real-time.


Panelists:

 

•Kenyatta Skyles, MS Media Management 2017, Empowering Youth Exploring Justice (EYEJ), a Cleveland-based youth organization
•Lucy Bishop, MS Media Management 2020, Ambitious Minds & Sketch Productions 
•Shruthi Chakravarthy, MS Media Management 2022, Media X Women

 

The panel will be hosted by Neyda Martinez, Interim Director of the Media Management Program & Associate Professor of Professional Practice in Media Management. 

 

Moderator: Linda Saint Marc, Associate Professor of Professional Practice in Media Management.

  

Presented by the School of Media Studies, Media Management Graduate Program at the Schools of Public Engagement, in collaboration with Media X Women.

By joining this online event, you will be prompted to accept Zoom Terms of Service. If the session is recorded, you acknowledge that by participating, your name, phone number, and profile picture might be visible to the public. You can customize your personal information when creating your Zoom account. The New School may use any recorded material from the event.

Getting Here

How to Join

 Free and open to all. Registration is required in order to receive the Zoom link.

Website

www.newschool.edu/media-studies

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Panelists

Kenyatta Skyles

Empowering Youth Exploring Justice (EYEJ)

Kenyatta Skyles is an award-winning digital producer with 20 years of nonprofit experience. She currently serves as a digital marketing advisor and has produced several events for a Cleveland-based youth organization. Kenyatta holds an M.S. in Media Management from New School University and an M.A. in Urban Affairs from Hunter College. She also has a dual digital marketing certification - DCMP/PCM - from the Digital Marketing Institute and American Marketing Association.

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Panelists

Lucy Bishop

Ambitious Minds & Sketch Productions

Lucy has been working in the social media marketing space for 5+ years. She has worked with clients ranging from well known podcasts like The Read to boutique fitness studios to hair care and beauty brands.

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Panelists

Shruthi Chakravarthy

Media X women

Shruthi Chakravarthy is the Digital Director at Media X Women, NY. Shruthi holds a Masters in Digital Marketing from Loughborough University, London. She has a host of experience working with brands like Ogilvy Health UK, Weber Shandwick and London School of Business. During her free time, Shruthi is a trained Indian Classical Vocalist and believes her interest in music has helped her channel her creativity in the media industry.

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About the Panelists

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Robert Hurwitz served as President of Nonesuch for thirty-two years, beginning in September 1984. When he took over Nonesuch, it was a classical label and the home of the legendary Explorer series. After he became the head of the label, he redefined its role in contemporary classical music and modern composition, expanded its mission in world music, and began recording and releasing artists from a wide range of musical genres, including jazz, music theater, folk, bluegrass, and rock.


Among the artists he has signed or worked with are composers including John Adams, Laurie Anderson, Timo Andres, Louis Andriessen, Donnacha Dennehy, Henryk Gorecki, Philip Glass, Adam Guettel, Nico Muhly, Astor Piazzolla, Steve Reich, Frederic Rzewki, Stephen Sondheim, and John Zorn as well as performers and songwriters including Björk, Devendra Banhart, David Byrne, Jeremy Denk, Bill Frisell, Gipsy Kings, Richard Goode, Tigran Hamasyan, Kronos Quartet, Gidon Kremer, k.d. lang, Lake Street Dive, Lorraine Hunt Lieberson, Audra McDonald, Natalie Merchant, Stephin Merritt (and the Magnetic Fields), Brad Mehldau, Pat Metheny, Mandy Patinkin, Punch Brothers, Randy Newman, Joshua Redman, Chris Thile, Dawn Upshaw, Caetano Veloso, and the World Saxophone Quartet.


The Boston Globe said, “Under Robert Hurwitz, Nonesuch Records has been an oasis of artistic excitement. When one picks up a Nonesuch CD, there is a sense of occasion, the feeling that the artists in question have been assembled not as an exercise in star power, but as an exercise in artistic exploration.” And the New York Times Magazine said, “In a business now largely run by accountants and M.B.A.’s, Hurwitz is, in the words of Stephen Sondheim, ‘one of the few left who practice the making of records as a craft.’”


Hurwitz has remained closely involved with Nonesuch’s creative activities as an Executive Producer on a dozen projects a year; he is also the Chairman Emeritus of the company. He has taught at the New School for more than a decade, and has been teaching at UCLA for the past few years as well.

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Panelists

Dayana Ariza

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Refinery29

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Ken Kitch

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VIRTUE, a VICE Media Company

Ken Kitch is an integrated content producer who’s been on set, on location, in front of green screens, blue screens and white cycs.

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Taishiro Koga

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GoodKid

Tai is a Creative Strategist at GoodKid, Comcast’s in-house agency.

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Panelists

Dayana Ariza

Refinery29


Dayana is a visual storyteller, fascinated with media & technology and how they intersect. Always searching for innovative ways to incorporate both in the delivery of entertainment. She is a member of the Producers Guild of America, holds a Master of Science degree in Media Management TNS class of 2016 and a Bachelor of Science in Information Studies. She has experience producing and directing a broad range of short and long-form branded entertainment videos across many audience channels. Including YouTube, Facebook, Instagram, and is a Refinery29 and VICE Media Group Branded Studio alumna.

Ken Kitch

VIRTUE, a VICE Media Company


Ken Kitch is an integrated content producer who’s been on set, on location, in front of green screens, blue screens and white cycs. Ken is an all round production executive who is chiefly responsible for designing and executing the “look and feel of the brand”. Ken has worked with Oscar winners, celebrities and many sports stars. In his illustrious career, he has shot comedy, trucks, man on the street, documentaries, stunts, 2d, 3d, and claymation, live events, short films, social pieces and stills for household brands. Ken has a way to make it happen as he’s worked on both big and shoestring budgets, managed scopes of work, mentored young producers, and filmed in 8 countries where he learned how to say "let's find trouble" in all of them. Currently Ken is an Executive Producer at VIRTUE, a VICE Media company.

Taishiro Koga

GoodKid


Tai is a Creative Strategist at GoodKid, Comcast’s in-house agency. At his current role, he is tasked with future-proofing Comcast’s cable programming to digital platforms as their desired audiences were chord-cutting and moving onto new ways to consume their favourite shows. Tai also specialises in youth marketing and helping clients become fluent in culture. He has helped traditional brands from various industries like aviation, electronic goods, and consume brands usher into the digital age. Tai is also a Media Management 2015 alum.

Schedule

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About the School of Media Studies

The graduate, undergraduate, and continuing education programs of the School of Media Studies combine theory, research, production, and management studies, preparing students to succeed in a complex and rapidly changing media and communications landscape. Studying in the world’s media capital, New York City, our students acquire critical insights and cutting-edge technical skills in rigorous topical courses taught by leading scholars and industry professionals. Our alumni find fulfilling careers in a wide range of fields, from film and media-making to media research and scholarship to media company management and entrepreneurship.


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