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Marketing: building a brand, brand awareness, and a loyal customer base is more important than ever. From native advertising, social media marketing to search engine optimization and even display ads, Digital Marketing is a part of our everyday experience. Yet, the digital world has changed the way we engage with and think about marketing forever. It is a crucial part of a business strategy. But, how can we to thrive in this environment? What are the obstacles? How can we succeed? What are the best practices?
Do you aspire to have a successful career in digital marketing? Do you want to be known as an expert in this space? If so, you don’t want not to miss this panel from the Media Management Graduate Program, “Industry Experts: Digital Marketing.” Learn from TNS Media Management alumni and explore the world of Digital Marketing in real-time.
Panelists:
•Kenyatta Skyles, MS Media Management 2017, Empowering Youth Exploring Justice (EYEJ), a Cleveland-based youth organization
•Lucy Bishop, MS Media Management 2020, Ambitious Minds & Sketch Productions
•Shruthi Chakravarthy, MS Media Management 2022, Media X Women
The panel will be hosted by Neyda Martinez, Interim Director of the Media Management Program & Associate Professor of Professional Practice in Media Management.
Moderator: Linda Saint Marc, Associate Professor of Professional Practice in Media Management.
Presented by the School of Media Studies, Media Management Graduate Program at the Schools of Public Engagement, in collaboration with Media X Women.
By joining this online event, you will be prompted to accept Zoom Terms of Service. If the session is recorded, you acknowledge that by participating, your name, phone number, and profile picture might be visible to the public. You can customize your personal information when creating your Zoom account. The New School may use any recorded material from the event.
Kenyatta Skyles is an award-winning digital producer with 20 years of nonprofit experience. She currently serves as a digital marketing advisor and has produced several events for a Cleveland-based youth organization. Kenyatta holds an M.S. in Media Management from New School University and an M.A. in Urban Affairs from Hunter College. She also has a dual digital marketing certification - DCMP/PCM - from the Digital Marketing Institute and American Marketing Association.
Shruthi Chakravarthy is the Digital Director at Media X Women, NY. Shruthi holds a Masters in Digital Marketing from Loughborough University, London. She has a host of experience working with brands like Ogilvy Health UK, Weber Shandwick and London School of Business. During her free time, Shruthi is a trained Indian Classical Vocalist and believes her interest in music has helped her channel her creativity in the media industry.
The graduate, undergraduate, and continuing education programs of the School of Media Studies combine theory, research, production, and management studies, preparing students to succeed in a complex and rapidly changing media and communications landscape. Studying in the world’s media capital, New York City, our students acquire critical insights and cutting-edge technical skills in rigorous topical courses taught by leading scholars and industry professionals. Our alumni find fulfilling careers in a wide range of fields, from film and media-making to media research and scholarship to media company management and entrepreneurship.
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