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This workshop addresses the urgent need for transformative shifts in lifestyles, particularly in the Global North, to limit global warming to 1.5°C. It explores how companies can harness technology-driven innovation and sustainable design to facilitate this transition. Drawing on Raz Godelnik’s Business-Driven 1.5°C Lifestyles Framework (BD1.5LF), participants will work on industry-specific scenarios to tackle real-world challenges, with a focus on the Innovation and Sustainable Design opportunity area. The session will emphasize the importance of balancing radical thinking with innovation and demonstrate how businesses can redesign their approach to climate action. By harnessing technological innovation through a designerly approach, companies can support the shift to 1.5°C lifestyles, which, in turn, will advance their efforts to meet climate targets.
Presented by Parsons School of Design and the Schools of Public Engagement  at The New School. Best Research Paper prize sponsored by Springer
By joining this online event, you will be prompted to accept Zoom Terms of Service. If the session is recorded, you acknowledge that by participating, your name, phone number, and profile picture might be visible to the public. You can customize your personal information when creating your Zoom account. The New School may use any recorded material from the event.
The virtual Management and Social Justice Conversation Series is for those interested in critical and generative approaches to management scholarship, teaching, and practice based on relevant, topical, and invigorating social theories. The series presenters will present work that is focused on inclusion in workplaces as well as questions of racial, ecological, economic, and gender injustice, and that goes beyond the historical agendas of business schools and for-profit corporations, including profit maximization, and managerialist agendas. Visit our website for more information on our past and upcoming events in this webinar series.
Raz Godelnik is an Associate Professor of Strategic Design and Management at the School of Design Strategies, where he explores sustainable business models, design for 1.5°C lifestyles, and how companies can respond effectively to the climate crisis. His book, Rethinking Corporate Sustainability in the Era of Climate Crisis: A Strategic Design Approach, was published by Palgrave Macmillan in 2021. Currently, Raz serves as the Associate Director of the BBA Strategic Design and Management Program.
Raz teaches undergraduate and graduate courses in innovation, leadership, sustainable design, business models, and strategic design. His research focuses on developing sustainable business models, designing low-carbon lifestyles, and helping companies move beyond sustainability-as-usual. He also led a collaboration between Parsons students and refugees in Berlin, working together on entrepreneurial initiatives to address refugee needs in cities and refugee camps.Â
Raz served as the Co-Director of the MS Strategic Design and Management program from 2015 to 2018 and as the Director of the BBA Strategic Design and Management program from 2022 to 2024. He is the co-founder of two green startups, Hemper Jeans and Eco-Libris, and writes regularly on issues related to sustainable business, climate change, and strategic design. He holds an MBA from Tel Aviv University and a BA in Communication and Economics from the Hebrew University.
Organizations today need leaders who can navigate a fast-changing economy, applying an entrepreneurial outlook and keen analytical skills to emerging business opportunities and global forces. At The New School's colleges and schools — from Parsons and Milano to Media Studies and Performing Arts — management and entrepreneurship education goes beyond promoting conventional business approaches to develop creative problem solvers skilled at managing within future-facing, creative, socially engaged environments. Our distinctive approach is rooted in five overarching themes and in-demand capacities: Design, Futures, Human Experience, Social Justice, and Systems. Learn more.
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