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The first annual MS Strategic Design & Management Fall 2024 Symposium explores how Strategic Designers create connections within systems, among stakeholders, to new opportunities, in complex ecosystems, in communities, and around the world.
Through panel discussions, participatory workshops, Pecha Kucha-style presentations, posters, and product demos, students will share project work and emergent discourses that serve to inform practices in strategic design.
Please keep scrolling to find programing information.Â
MS Strategic Design and Management at Parsons School of Design
This panel delves into the critical balance between expanding organizational impact and maintaining inclusive, human-centered values. Industry leaders will share insights on navigating the challenges of scaling solutions without compromising on accessibility, equity, and empathy. The discussion highlights real-world challenges, effective strategies, and innovative approaches for integrating inclusivity into scalable design frameworks, ensuring thoughtful growth that serves diverse user groups
Moderators:
Panel Participants:
Katasi Kulubya - UX Design Manager at Google
Daniela Macias -Â Global Experience Design Manager at Colgate Palmolive
This panel will explore how AI can be employed in the civic sector to trace pathogenic social media rhetoric to predict self/community harm. Our discourse draws inspiration from a project partnership with the NYC Mayor's Office, for which we produced Watership, an AI model for community mental health.
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Moderators:
Panel Participants:
John Buckley - Design Strategy Director, Public Policy Lab
Jeongki Lim - Faculty at Parsons School of Design
Gia Cummings - 2024 ADCOLOR FUTURE | Social Impact Consultant | Speaker | Digital Strategist
"Who Gets to Design?: Creating Space for Designers with Disabilities" examines the underrepresentation of disabled designers across industries and explores the factors contributing to this gap. Featuring designers, individuals with lived experience, and academics, the panel fosters a thoughtful dialogue on inclusivity in design, celebrating the contributions of disabled designers and inspiring meaningful engagement to advance innovation, equity, and accessibility across industries.
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Moderators:
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Panel Participants:Â
Aviva M Shulem - Multidisciplinary Design Consultant and Design Education
Estela Lugo - DEIAB + Disability Inclusion + Design Consultant
Camilo Lizarralde - Program Manager @ The New School | MS SDM
The panel will foster discussions that focuses on supporting the mental health of early-stage startup founders as they face the unique challenges of entrepreneurship. Our panelists will share their insights, experiences, unique challenges, and success stories that educate and inspire current and future individuals in the start up space.
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Moderators:
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Panel Participants:Â
- Ishaanee Pandey - Lead Business Designer, KoBaatNi Design
- Swale Nunez
- Francilia Wilkins Rahim-Â Chief Executive Officer, AYO Labs
FAF Alliance is a student coalition advocating for regulations in the fashion industry, aiming to raise public awareness and drive civic engagement to pass sustainable and equitable fashion legislation. Our panelists will present their contributions to the legislative agenda and invite participants to consider how their practices can further support these initiaves.
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Panel Participants:Â
Megan Filo
Azreen Abrar
Michelle Gabriel -Â Educator | Researcher | Strategist | PhD Candidate
Lizz Snyder
Araliya Chen -Â Design History and Practice Student at Parsons School of Design - The New School
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1 - GenderMeter
We undertook research on female inequality in the workplace and developed a measurement tool aimed at assessing this inequality in businesses in the United States across various sectors, including education, healthcare, consumer services, infrastructure, and IT. The intention is to uncover where businesses are lacking, so that they can utilize our metrics to build and implement efficacious strategies. Our organizational intervention is called GenderMeter.
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Presenters:Â
Nikhil Danwatey, Esha Rao, Richa Jain
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2 - House of Play
House of Play is a sustainable business model addressing the issue of excessive toy consumption through a toy library. We promote resource sharing, community values, and environmental responsibility by offering a diverse range of toys for children and their families to borrow, fostering a culture of access over ownership
Presenters:
Deeksha Garahalli Manjunath, Oshin Vijayraj, Angel Luo
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3 -Â Accidental Ethnography
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The presentation presents a new ethnographic framework to study cultures and create connections between different elements of cultural expressions.
Presenter:
Anis Amir
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4 - BridgeCare
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BridgeCare is our proposal for MSK Cancer Hospital to support a diverse patient population. By building trust through improved internal operations, accountability, enhanced brand visibility, community relationship-building, and stakeholder collaboration, BridgeCare offers a holistic approach to fostering inclusivity and better patient support across diverse communities.
Presenters:
Deeksha Garahalli Manjunath, Eva Scarano
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5 - Style Without Boundaries
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Our project tackles challenges individuals with disabilities face in accessing stylish, well-fitting, affordable clothing. The AI-powered 'Personal Stylist' provides personalized recommendations, matching disability needs, measurements, and preferences with partner brands’ data. It empowers users to shop confidently, fostering self-expression and promoting inclusive, accessible, and tailored fashion for everyone.
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Presenters:
Nikhil Danwatey, Sonima Katara
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Break - 2:30pm - 3:00pm
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6 - Out of Office
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Out-of-Office is a business concept designed to revolutionize the travel accommodation market by catering specifically to the rapidly growing remote work sector. Out of Office’ was created by leveraging the knowledge and skills acquired during the first two semesters of the program, offering attendees a glimpse into the practical application of the MS SDM curriculum. This project exemplifies the core principles of SDM, encompassing user research, problem identification, ideation, prototyping, and business model development.
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Presenters:
Ritika Suryawanshi, Mrinal Jadhav, Mrunmayee Arjunwadkar
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7Â - Secondhand and the City: Bridging stories between second-hand pieces and second-chances for people in New York
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"This project addresses Housing Works' growth and transformation objectives for their longstanding thrift business in New York by exploring how the act of storytelling might amplify the perceived value of secondhand goods and drive greater customer engagement or sales.
Presenters:
Mini Mrinalini, Aaron Barboza
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8Â - Duyu
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Duyu, is a way of understanding how systems interact to foster collaborative play through game design outside of traditional learning spaces, using language differences as an opportunity for children to build social-emotional skills and a sense of belonging.
Presenters:
Armagan Birsel, Cagla Yildirim
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9Â - Facilitating Service Dog Training With AI
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Through rigorous research and collaborative co-design, our team explored ways to leverage AI and technology in supporting underserved communities. We designed AI-powered wearable devices for service dogs and their owners that simplify training, boost success rates, and transform lives, fostering deeper human-animal connections for individuals with disabilities.
Presenters:
Angel Luo, Tania Guiloff Muller
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10 - Watershed: A Wellbeing Quality Index (WQI) Tracker
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This presentation explores how verbal and visual signals indicate youth well-being in 2039. It introduces Watershed, an AI model tracing pathogenic social media rhetoric to predict self/community harm. Watershed provides a service for NYC's Mayor's Office, proactively safeguarding mental health by analyzing public signals for preventative interventions.
Presenters:
Tomo Morikawa, Xenia Jankovich
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- Founder Care
This presentation entails the ethnographic and rapid factual research done on the rise of startups in the US and how their mental health gets affected because of constantly being under high stress. Mayor Adam is also supporting NYC startup initiative. Combining the mental health issue founders face and Mayor Adam’s vision, we introduce Founder Care which is a platform as a service which would be provided by incubators to the founders for improving their mental health and wellbeing.
Project Team:
Maitree Dedhia, Arunima Sinha
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- High Tide: Biomimicry Solutions for Climate Resilience in Urban Floods
Our initial exploration of Karl Polyani's ideas that we uncovered in our first sem during the New Econ course, and a reiteration of the project during the second sem as we dove into the concept learnings from Sustainable Business Models.
Project Team:
Sonima Katara & Vani Bhatnagar
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Secondhand and the City: Bridging stories between second-hand pieces and second-chances for
people in New York
This project addresses Housing Works' growth and transformation objectives for their longstanding thrift business in New York by exploring how the act of storytelling might amplify the perceived value of secondhand goods and drive greater customer engagement or sales.
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Project Team:
Aaron Barboza and Mini Mrinalini
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- Fashion Act Facilitation Alliance
FAF Alliance is a student coalition advocating for regulations in the fashion industry, aiming to raise public awareness and drive civic engagement to pass sustainable and equitable fashion legislation. Our panelists will present their contributions to the legislative agenda and invite participants to consider how their practices can further support these initiaves.
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Project Team:
Angel Luo, Mini Mrinalini, Sofie Johansson, Giordana Cue
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New School students seeking accommodations should contact the Student Disability Services office at studentdisability@newschool.edu.
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Event guests seeking accommodations may contact the event organizer by clicking the "Contact the Organizer" link at the bottom of this page.
Committed to amplifying diverse voices, The New School offers more than a thousand public programs and events each year, providing fresh perspectives and unique learning opportunities. These lectures, exhibitions, concerts, and performances feature prominent and emerging artists, activists, and thought leaders. Be sure to visit our Events Calendar to see the full roster.
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