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As the world’s problems are getting thornier by the day and the boundaries of problems are expanding, design must expand too. While design thinking has spread as an approach to addressing challenges in business and government, it is now time to evolve design further.
In his new book “Expand: Stretching the Future by Design,” co-authored with Jens Martin Skibsted, Christian Bason, PhD, CEO of the Danish Design Centre suggests we must put the thinking into design thinking across six “expansions”: Time, Life, Proximity, Dimensions, Value and Sectors.
In this talk, Christian will invite participants to reflect on the future of design as a life-centered approach to creating a more sustainable world.
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Christian Bason, CEO, Ph.D. leads the Danish Design Centre (DDC), a non-profit foundation backed by the Danish government. Pursuing missions across green, digital and social transitions, the DDC creates new opportunities for innovation and sustainable growth for business, organizations and designers.
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Previously, Christian was Director of MindLab, the Danish government’s innovation team, and Business Manager with Ramboll Management Consulting. Christian is the author of eight books on innovation, design and leadership, including Expand: Stretching the Future by Design (2022). He has published in amongst other Harvard Business Review and Stanford Social Innovation Review. He has taught executives at Oxford Saïd Business School, Henley MBA, the European School of Administration and Copenhagen Business School. Christian is M.Sc. in political science and Ph.D. in design, leadership and governance.
