Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sagittis mi eu elementum malesuada. Maecenas arcu felis, suscipit vitae mi in, posuere ultricies nunc. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ante velit, condimentum eget erat a, suscipit porttitor nisl. Pellentesque in semper nunc
This event will take place online. Registration is required.
Join us at our Brown Bag Lunch Series on Thursday, November 18, 2021 at 1:00pm! The topic is Making a Career in Digital Media and Marketing with William A. "Bill" Lederer.
Hear from and speak with New School Media Management Program Adjunct Professor Bill Lederer, a 25-year veteran of the $250B global Digital Media and Marketing industry, as he shares:
• Where the industry is going
• Some of the many opportunities available to you in this industry, and
• The skills/experience/capabilities/mindset you will need as you determine your own path going forward
When Mr. Lederer is not teaching “Media Selling” and “Programmatic Media and Marketing” at TNS, he leads as Founder, Chairman and CEO, iSOCRATES, a fast growing global consultancy and SaaS provider to major media and marketing companies in APAC, EMEA and across North America.
iSOCRATES advises on, builds, owns, and manages data-driven, mission-critical marketing and advertising platforms, technologies and processes as the Global Leader in MadTech Resource Planning and ExecutionTM serving publishers, marketers, agencies and enablers.
Previously, Bill founded or led as CEO other industry leaders including MediaCrossing (a programmatic market maker), digital data and analytics businesses of global agency holding company WPP, media and marketing researcher TNS, creative supplier Getty Images, e-commerce retailer/wholesaler Art.com, and Lederer Sales Group. Bill has authored or co-authored five books, including the 5th Edition of university textbook Media Selling.
The School of Media Studies' Brown Bag Lunch Series is an opportunity for students to learn more about our faculty, their interests and skills. Each brown bag invites a guest faculty member who will facilitate a conversation related to their research/background and students will have the opportunity to ask questions and converse in an informal setting.
Presented by the School of Media Studies at the Schools of Public Engagement.
By joining this online event, you will be prompted to accept Zoom Terms of Service. If the session is recorded, you acknowledge that by participating, your name, phone number, and profile picture might be visible to the public. You can customize your personal information when creating your Zoom account. The New School may use any recorded material from the event.
The graduate, undergraduate, and continuing education programs of the School of Media Studies combine theory, research, production, and management studies, preparing students to succeed in a complex and rapidly changing media and communications landscape. Studying in the world’s media capital, New York City, our students acquire critical insights and cutting-edge technical skills in rigorous topical courses taught by leading scholars and industry professionals. Our alumni find fulfilling careers in a wide range of fields, from film and media-making to media research and scholarship to media company management and entrepreneurship.
Committed to amplifying diverse voices, The New School offers more than a thousand public programs and events each year, providing fresh perspectives and unique learning opportunities. These lectures, exhibitions, concerts, and performances feature prominent and emerging artists, activists, and thought leaders.
To receive updates about public programs and events at The New School, subscribe to our mailing list. Visit our Livestream and YouTube channels to watch select events live and recorded.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sagittis mi eu elementum malesuada. Maecenas arcu felis, suscipit vitae mi in, posuere ultricies nunc. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ante velit, condimentum eget erat a, suscipit porttitor nisl. Pellentesque in semper nunc. Duis ultricies lacus nec dolor elementum efficitur. Cras congue neque et ipsum egestas, tincidunt tempor magna elementum. Maecenas in rhoncus ante, ac mattis lectus. Donec pulvinar nulla a varius malesuada. Ut auctor enim mi, mollis laoreet eros aliquam eget. Proin lectus tellus, ullamcorper nec neque a, ornare facilisis tellus. Proin in eros sit amet diam imperdiet varius. Duis tincidunt dolor nibh, ac interdum odio molestie vel. Cras dignissim enim at mi varius aliquet.