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The BBA Strategic Design & Management is proud to recognize the achievements of its graduating class at the 2025 BBA Spring Symposium. We hope you'll join students, faculty, alumni, and industry professionals for an inspiring evening of project presentations, vibrant conversation, and community celebration.
The annual BBA Spring Symposium showcases research and creative intervention by the BBA's talented young designers, strategists, and future business leaders. The BBA Strategic Design & Management prepares students to thrive and innovate in the business of design and the design of business.
The BBA Spring Symposium is presented by the BBA Strategic Design & Management at Parsons School of Design Strategies.
Visit https://www.parsonsbba.com/annual-symposium to browse current and past Capstone work.
Browse 250+ BBA Capstone project posters and hands-on prototype demonstrations from our Fall 2024 and Spring 2025 graduates
Abby Sultanik, Aidana Bergaliyeva, Aleyna Uzel, Alyse Taylor, Angelina Farah, Anjali Desai, Annamarie Maher , Ariela Tepperman, Ava Gerachis, Ava Shabahang, Bella Felicci Farls, Caitlin Yi, Cosette Isherwood, Crista Sicilia, Daenie Park, Dana Victoria Mejia, Donovan Coleman, Emily Rose Arndt, Emma Spence, Frances Doherty, Frankie Belle Stark, Gabriel Gononsky, Gabriella Rodgers, Hongyi (Herbie) Gao, Isabelle Clifford, Jinqi Ye, Kate Ramming, Kate Roney, Kiera Sexton, Lana Itani, Liv Josefsson Eklund, Maggie Bruty, Maria Clara Laet Azevedo Reis, Miles Phillips, Olivia Brooks, Pari Goel, Pari Goel, Riya Jindal, Roan Call, Romina Latartera Antich, Ruoqi Zeng, Sharon Sage Batan, Sylvestre Corti Maderna, Tania Farah, Venessa Liu, Will Kee, Yi Wei Hsieh, and Yvonne Yan
Jeongki Lim, Dean, School of Design Strategies
Michael Sainato, Director, BBA Strategic Design & Management
Alumni Keynote: Mary Warren BBA '17 and Client Services Director at Smart Design
Continuing touring posters and project demos or join us for one of our video panels. Each panel includes a screening of project videos followed by a moderated live panel discussion with the designers.
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ROOM 600: Networks of Care and Creativity
Imagining ambitious digital systems to support changing industries. Moderated by Raz Godelnik
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   LOOK at Dominican Fashion, Dana MejÃa
   EchoRights, Nour Halabi
   Praximate, Serena Clinch and Emily Flores
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ROOM 611: Immersed
Creating immersive spaces and experiences that tap on the potential of gathering to celebrate and learn. Moderated by Robert Rabinovitz
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   RSxVowels, Emily Rose Arndt, Daenie Park & Anxin Yvonne Yan
   Back to Being Strangers, Crista Sicilia
   Fidelity Café, Gabriella Rodgers, Jennifer Wang & Yifan Shi
ROOM 600: Digital Design for IRL Wellbeing
Designing interactive digital products that support self-awareness and lasting healthy habits in real life. Moderated by Nicole Hartwig
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   Janus: The Reflective Odyssey, Reggie Decossard
   Wuardian, Romina Latartera
   Care Toon, Luis Ternera Losada, Nour Halabi & Zoe JeanChronberg
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ROOM 601: New Perspectives
Designing materials, products, and tools that offer new perspectives and kick-start change now. Moderated by Raz Godelnik
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   Waste to Wear, Emma Spence
   Whimseed, Isabella Vallone
   Fidelity Smart Start, Isabelle Hughes and Whitney Felder
   CareCal, Ella Pruitt, Kayla Harkema & Lily Zimmerman
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ROOM 611: Sparking Conversation
Harnessing the power of storytelling to expand whose voices are heard, confront bias and shape perception. Moderated by Mark Randall.
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   Threads of Access, Gabriella Rodgers
   Always Becoming, Kiera Sexton, Fraces Doherty & Jinqi Ye
   The Pitch, Olivia Brooks
Committed to amplifying diverse voices, The New School offers more than a thousand public programs and events each year, providing fresh perspectives and unique learning opportunities. These lectures, exhibitions, concerts, and performances feature prominent and emerging artists, activists, and thought leaders.
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To receive updates about public programs and events at The New School, subscribe to our mailing list. Visit our Livestream and YouTube channels to watch select events live and recorded.
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