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The power of design strategy for value-driven entrepreneurship!
Join the authors of “A Design Driven Guide for Entrepreneurs: Strategies for Starting up in a Multiverse'' to celebrate the launch of their new book.
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A panel discussion with Parsons ELab fellows will center around a holistic design-driven approach imbued with the values of social and environmental justice. Hear how these values impacted their journey from student to successful founder. The conversation will provide valuable insights to the Next Generation Entrepreneur who believes in creating a more just and verdant world by starting up.
DATE: November 2ndÂ
TIME: 5:30-7:00 pmÂ
PLACE: Wollman Hall, 65 West 11th Street, New York, 10011, 5th floor
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📚 About the Book:
Authored by a multidisciplinary team of practicing design strategists, business leaders, academics, and entrepreneurs, this hands-on guide models strategic design as a mindset for starting up in a VUCA world: framing problems, applying methods, identifying opportunities, and creating pathways forward through futures and systems thinking. Carefully curated case studies of young impact-driven entrepreneurs along with resources, including action-based frameworks, diagrams, and templates for founders to replicate, and a reader's checklist to enable the transformation of daily practice, will open new dimensions that amplify the global shift towards a more regenerative world and a multiverse of possibilities.
🎤 Meet the Authors:
Co-authors in attendance are Rhea Alexander, Kiely Sweatt, and Rose Pember. As design-led founders and authors, they will share their knowledge, insights, and experiences.Â
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🌟 Special Guests:
We will have a panel of Elab Alumni founders featured in the book, including:
Andy McCune, co-founder at Unfold Stories and Cosmos
Alfonso Cobo, co-founder at Unfold Stories (MAYBE)
Jeff Lindor, Founder and CEO of Gentlemen’s Factory
Shahrouz Varshabi, Founder and CEO of Designity
Zi Xuan and Yijia Wang, Founders of Advene
Mark Randall, Founder of B-Line Ice CreamÂ
These visionary entrepreneurs will share their journeys and how design-driven strategies propelled them to success. Prepare for an inspiring and informative discussion you won't want to miss!
🚀Our moderator:
Swalé Nunez, Founder at Enoem, Adjunct Professor at Parsons, and Forbes Content Contributor
🎉 What to Expect:
- Engaging panel discussions
- Opportunity to ask your pressing questions in a Q & A
- Discount code for book purchases
- Networking opportunities with authors and founders
- Refreshments and hors d'oeuvres
📌 Save the Date:
Mark your calendar, invite your fellow entrepreneurs, and get ready to be inspired. The future of entrepreneurship is design-driven, and it starts here!
Follow us on social media for updates and sneak peeks leading up to the event.
Instagram: @parsonselab
LinkedIn: https://www.linkedin.com/in/parsonselab/
#DesignDrivenEntrepreneurs #BookLaunch #Innovation
By joining this online event, you will be prompted to accept Zoom Terms of Service. If the session is recorded, you acknowledge that by participating, your name, phone number, and profile picture might be visible to the public. You can customize your personal information when creating your Zoom account. The New School may use any recorded material from the event.
Effective February 23, 2023, event guests and/or visitors to the New School are no longer required to provide proof of up-to-date vaccination or negative result from a PCR test and do not need to use the CLEAR app to present their vaccination status.Â
Wearing a mask is recommended but not required on campus.
Dr. Joseph Press is a co-founder of MakeOurFuture, a global consulting cooperative helping organisations transition to more sustainable practices. He is a Futures Architect at Institute For The Future, where he leverages over 25 years of global experience in innovation, design and leadership to create better futures for all.
Alfonso Cobo is one of the Co-Founders of Unfold, an app that helps anyone create elevated and engaging stories with intuitive templates and serves as a toolkit for storytellers. In just over two years, Unfold garnered tens of millions of customers with over 1 billion stories created, and was acquired by Squarespace in 2019.
Based in New York City, we are redefining the playbook for responsible luxury. Each one of our hand-crafted bags is a thoughtful balance of opposites: emotion and logic, softness and structure, simplicity and nuance. Inspired by ambitious women with a sartorial point of view, we make artful essentials tailored for real life.
Shahrouz is on a mission to shake up the creative industry with Designity, the first collaborative creative platform that connects you with the top 3% of US-based creatives and creative directors to collaborate on your creative projects by removing the middlemen and empowering the creative community to take charge!
Andy is a multi-disciplinary creative in search of meditative experiences. He's building Cosmos, a home for curating your universe. He was previously the co-founder of Unfold (acquired by Squarespace) and the founder of Earth (acquired by Seed). He's also working on Galerie Was and Kyuka. He currently lives in New York.
Swalé is a polymath who is passionate about creativity and an advocate for human-centered design. Through his innovation consulting firm, Enoem, The Creative Conduit, he is helping to redefine human creativity, broadening the spectrum of how it is identified and helping individuals reconnect with theirs. He has a deep desire to constantly innovate, his experience as an inventor, his extensive work in emerging technology and his thought leadership around digital identity and innovation all contribute to his impact and influence.
Committed to amplifying diverse voices, The New School offers more than a thousand public programs and events each year, providing fresh perspectives and unique learning opportunities. These lectures, exhibitions, concerts, and performances feature prominent and emerging artists, activists, and thought leaders.
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