Join us for a screening of the official Tiffany & Co. holiday short, “You & Me,” starring Amanda Seyfried, for which Lindsey Wood oversaw the creative development and execution of the campaign.
Wood will discuss the business strategy behind the film and the craftsmanship that went into its cinematic storytelling.
After the screening, she will take the audience behind the scenes of the campaign and the holiday marketing strategy at Tiffany & Co.
Whether you’re headed toward brand, creative, production, constructed environments or design, you’ll come away with a clearer view of how business strategy and human craftsmanship work together to bring a campaign to life.
Doors open at 1:00 p.m.
The program begins at 1:30 p.m.
Presented by Parsons Gromek Institute for Business
Lindsey Wood is a production and operations leader with 17+ years driving creative work at the highest levels of luxury and global brand building. She is the partner creative teams want in the room: someone who can match big ideas with the infrastructure, discipline, and calm needed to actually get them made.
A natural connector, Lindsey moves fluidly between executive leadership, creative teams, and production, building the trust and alignment that complex organizations need to move fast without losing craft.
She has built production functions from the ground up, led global campaigns across markets and mediums, and worked alongside some of the most recognizable brands in the world, including Tiffany & Co., Apple, Netflix, Google, and Adidas.
Hitha Herzog is Executive Director of Research at the Parsons Gromek Institute for Business and part-time assistant professor in MPS Fashion Management.
At the institute, she leads research on retail and consumer economics, with a focus on Gen Z and Gen Alpha. She is also Chief Research Officer of H Squared Research, a data-driven research firm for registered investment advisors, and a consumer spending columnist at Vogue India, Newsweek and US News & World Report.
She is the author of Black Market Billions: How Organized Retail Crime Funds Terrorists and has advised start-ups in Silicon Valley. A longtime retail and consumer spending expert, she has appeared on ABC News, Good Morning America, BBC News, NBC Nightly News, the Today Show, MSNBC, CNBC, and Bloomberg TV.
She previously covered luxury and men’s fashion as a retail reporter for Forbes and wrote for Time Magazine, People, ELLE India, New York Magazine, BloombergBusiness, CNBC.com,. Hitha holds a BA in Philosophy and Economics from Smith College and an MA from the Columbia University Graduate School of Journalism.
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